Ep13: Do You Know Your Number - A lesson from Coach Joe Stoddard

 I was talking with Coach Joe Stoddard — someone who has poured into me, challenged me, and stretched my thinking in ways I didn’t even know I needed.

And in the middle of our conversation, he stopped and asked me:

“LaKisa… do you know your number?”

I paused. Because I thought I did.

 I thought I had a general idea.
 I thought I had a ballpark.

But he wasn’t asking for a ballpark.
 He wasn’t asking for a vibe.
 He wasn’t asking for a feeling.

He was asking for a number — a specific, intentional, measurable number tied to my goals, my lifestyle, my business, and my legacy.

And that question shifted something in me.

Because if you don’t know your number…
You don’t know what you’re working toward.
Your number is:

• The amount you need to hit your financial goals
• The amount required to live the life you desire
• The amount tied to your long-term vision
• The amount that makes your sacrifices make sense
• The amount that keeps you focused and intentional

Your number might be:

• A monthly income goal
• A yearly revenue target
• A savings milestone
• A debt payoff amount
• A retirement number
• A freedom number
• A legacy number

Your number is the why behind your daily actions.

 Now let’s talk about why this matters so deeply for Marriagepreneurs.

Because when you’re building a business and a marriage, clarity is not optional — it’s essential.

Knowing your number:

• Reduces conflict
• Creates alignment
• Strengthens communication
• Builds trust
• Keeps both partners focused
• Eliminates confusion
• Helps you make decisions faster

When both spouses know the number, you’re not just working — you’re working together.

You’re not just hustling — you’re building.
You need to know your number individually AND collectively.

Because two people do not count as one just because you’re married.

How to actually figure out your number — because this is where the clarity comes in.

1. Start With Your Vision  - What do you want your life to look like?
Vision determines the number.

2. Calculate Your Lifestyle Costs  -  Not survival — lifestyle.
The life you desire.  The life you’re building toward.

3. Add Your Financial Goals - Savings.  Investments.  Debt payoff.  Retirement.
Generational wealth.

4. Add Your Business Goals - Revenue.  Profit.  Growth.  Team.  Systems.

5. Add Your Legacy Goals - Giving. Impact. Inheritance. Community work.
 Family support.

When you add all of this together — you get your number.

When you know your number, you become intentional.

When you know your number, you become intentional.

 So as you move through this week, I want you to ask yourself:

“Do I know my number?”
“Does my spouse know theirs?”
“Do we know our number together?”